The exodus is happening right now.
All writers I know are switching over to Substack. Even the top Medium dogs.
Let’s understand why.
In 2020/21 I felt stuck growing my audience on YouTube.
I’d always been attracted to writing.
I don’t know where the idea came from, but I looked at Medium. I thought it would be worth a try to repurpose some of my videos into articles and see how it would go.
So that’s what I did. I took a few videos on note-taking and turned them into articles.
I was surprised at how well it did. I got 3,000 email signups from my note-taking articles in 4 months. On the back of that, I launched a note-taking course that made 5 figures.
The email list has led to all sorts of things:
- Email swaps
- Online course sales
- Affiliate commission deals
- One-on-one coaching clients
The email list has become my best asset. How did I build it? By writing on Medium.