Most people don’t realize they are sitting on a content gold mine.
It’s the biggest competitive advantage that exists for people working 9-to-5 and yet most concentrate on escaping rather than looking at where they are and optimizing their position.
It drives me wild.
If you work a normal 9-to-5, if you commute to work, if you hold down a day job and have ambitions of building on the internet, this is for you and this is how you do it.
Rewind 6 years ago, I was obsessed with quitting.
I would race home from my 9–to-5, open up my laptop, and Google any and all ways possible to escape. From coding to day trading to building a Shopify store. Everything in between, I had one focus: leave my 9-to-5 behind and build the life of my dreams (whatever that meant).
I didn’t even want to make a tonne of money, I just wanted to escape the boredom, the monotony, the working for somebody else (well, that’s what I told myself).
So for months, years, I focused all my efforts on my escape plan. Late nights, early mornings, and podcasts on the way to work. Consumed by the escape. By the…