She added, “Despite an unpredictable economic climate, Canadians still value their travel plans for the upcoming summer season and are more eager than ever to make the most of their time off. From lakeside getaways to big city escapes, Canadians plan to vacation within our own beautiful country.”
The report highlights several key travel trends for the summer:
- Travellers from Ontario and Quebec will spend more than those from other regions, averaging $2,459.
- 74 percent of Canadians plan to stay in the country for their summer vacation, often within their home region.
- The ‘shop small and local’ trend is prominent, with 79 percent of Canadians preferring to support local, independent, and family-owned businesses over large corporations.
- Prince Edward Island is expected to attract 78 percent of its visitors from Central or Western/Northern Canada.
Indigenous travel experiences, such as cultural workshops and traditional lodgings, are gaining popularity. Fifty-seven percent of Canadians are interested in these experiences, with Gen Z (75 percent) and Millennials (68 percent) showing the most interest.
Indigenous tourism businesses could benefit from partnerships with national and provincial governments to promote and develop these opportunities.
Spending varies by generation, with Gen X planning to spend the most ($2,671) and Gen Z the least ($2,100).